http://adsoftheworld.com/media/tv/volkswagen_think_blue
This ad starts by showing how an average human being starts its day and how a city looks like in the morning when everybody heads out to work. The ad shows what people are doing, thinking and how they affect the environment by displaying pictograms above their heads. some of the thoughts are work, time, bad mood, traffic and pollution. One by one the people start realizing that there are simple ways of solving all this problems. The ad portray solutions like driving hybrids, car pooling, recycling water, turning off the power of electronic devices when not in use and using natural resources such as the wind and sunlight. With this ad Volkswagen reminds everybody about its bluemotion brand and portrays the message that Volkswagen is an environmentally friendly company with a priority to be eco friendly.
This ad targets mostly anybody that cares for the environment and those who don't care too. From single business men and women to families because the ad bounces from a corporate environments with offices and employees to group of friends and families performing outdoor activities.
The ad shows how people are realizing that humans are the cause of the pollution and global warming that todays world is experiencing. Moreover the ad also shows how people have shifted to a more eco friendly life style.
It is interesting to see how the colour blue has taken a lot of power when referring to eco friendly products. In addition, most eco friendly products have shifted to a more minimalist approach when designing the graphics and the art of an ad.
blue+Simplicity = eco friendly.
